Don't get caught in the hype of the web. Try to deliver quality solutions. Do what you can to help designers everywhere; create consistent sites, use experts in the field, learn design principles and techniques, go to design conferences, educate yourself, mentor others on design, and be a spokesperson in your organization to give design its part in the web development process. Can you image a car built without all the effort on design? Well don't let your site development miss the design step either!